The infographic provides general tips regarding understanding your audience, planning your content and specific tips for Facebook and Twitter. Check out the infographic below.
Here are some of the best bits of information to take from this guide:
Understanding your audience
It’s important to understand your audience so you know what kind of content appeals to them most, when they are most likely to be active etc. According to this guide:
Know your target audience(s)
Get to know who your target audience is and be specific. Who is your most desired customer/client?
It’s not all about you
Remember that you need to be appealing to your target audience’s needs, not your own. Share content that they will find useful/interesting, not just self promotional content.
Do unto others…
If you want people to be sharing and retweeting your content, you should probably make sure that you share and retweet some content from your target audience. The people/businesses that you want to appeal to may appreciate the interaction.
Plan your content
Monthly: content strategy and key messages
Plan your content ahead of time and be organised. Decide for each month what you will post and what the key messages are for each of these.
Schedule posts in advance
One of the easiest ways to stay organised is to make sure that you schedule your posts in advance. Don’t leave it until the day it’s going live to randomly send out your post without thinking about when the ideal time for maximum engagement is.
How will you measure success?
Define what your goals are and make sure you are tracking them. Are retweets important? If so, track that data. You can use this for future campaigns to identify which content gets the most engagement and what time of day is the best to post.
Facebook best practices
Think headline, not article
Ensure that your headline is attention grabbing. A simple way to do this is to apply the four u’s to your headlines, making them unique, ultra-specific, urgent and useful.
A picture is worth a thousand words
Images are a lot easier to digest than big blocks of text. Think about how easy it is navigate through your Instagram news feed when compared to Twitter.
Use analytics with you links
Track your links using analytics. Keep an eye on what is working and what isn’t.
Twitter best practices
Don’t treat it like Facebook
Remember, Twitter and Facebook are different and the audiences there expect to digest content differently. Facebook is a lot more image oriented and there is a much higher character limit compared to Twitter.
Post at least once per day
Try and post at least once per day. The Twitter audience is a lot more accepting of frequent posts than other social platforms.
Don’t be a downer
Positive tweets are shared more often than negative tweets. If you can make sure that your tweets are uplifting rather than depressing.
Despite all of the statistics out there regarding when and what to tweet/share/post, we always recommend testing social engagement for yourselves. There will be differences based on your audience, niche and country amongst other things, so make sure that you’re tracking what’s happening with your social marketing.